What is Segmentation Targeting and Positioning

What is Segmentation Targeting and Positioning As we studied the definition of marketing as understanding customer needs and working to satisfy their needs, but different customers have different tastes, needs, and wants. That means they do not want same products and services, hence the need of dividing the market comes into the picture.Finding potential market which has potential customer and satisfies organisational goal i.e. profit is done in dividing market or in other words Market Segmentation. Products or services offered by organisation should be landed off at right place. Segmentation emerges as a need for marketing managers when it is needed to make their product at right place. The concept of segmentation was introduced in 1956 by Smith, who defined it as viewing a heterogeneous market (one characterised bydivergent demand) as several smaller homogeneous markets [JOURNAL OF MARKETING MANAGEMENT, 2009, Vol. 25, No. 3-4, pp. 357-373 ISSN0267-257X print /ISSN1472-1376 online  © Westburn Publishers Ltd.] Obviously managers may wish to understand customers requirements in order to target product offerings and/or promotional messages but, as Hackley (2005, p. 15) observes, in many organisations segmentation becomes a defaultactivity. It is not possible to target everyone and some criteria have to be applied todivide consumers into manageable categories. [JOURNAL OF MARKETING MANAGEMENT, 2009, Vol. 25, No. 3-4, pp. 253-272 ISSN0267-257X print /ISSN1472-1376 online  © Westburn Publishers Ltd.] For instance, people who buy steel lintels in Japan use them in very similar ways to buyers of steel lintels in Germany. These similarities in the use of products have led many business-to-business marketers down the road of convenience segmentation i.e. a group of customers in France would be treated the same as a group of customers in Spain, except that the first group is spoken to in French and the second in Spanish. In other words, language is the criteria for segmentation and not needs. [Corporateauthor: by b2b marketing] Markets can be segmented in different way as there is array of option and no single prescribed way. There are three broader groups in which market can be segmented: Behavioural, Psychographic, Profile. Behavioural Variables: This variable is applied when the people in the market seek for products which benefit orientated. This variable include benefit sought, purchase occasion, purchase behaviour, usage, perceptions and beliefs. These included variables are applied for different products of parent companies before segmenting the market. Psychographic variables: This variable suggests grouping customers on their lifestyle and personality. These include lifestyle and personality. Profile Variables: this variable extends the study in depth to reach customers very efficiently. This includes age, gender, lifecycle, social class, income, geographic, and geo-demographic.The main reason being the modes of reaching customer are defined in this variable i.e. readership or viewership in different location, different age/gender, different income groups etc. Tyre industry segmentation process is simple and narrow because of less variety of parent products. Michelin had segmented its products on basis of utilization based on automotive industry. Their products and services have been widely segmented according to use and demographic. Their main emphasis is on demographic locations which clearly define that requirements are different for different areas. Michelin has divided its products and services globally as core product, value added services, innovation drive and engineering services. Core products include tires for different segments of use and requirement. Following figure illustrates Michelin product classification: [SOURCE: BERNSTEIN ANALYSIS, EUROPEAN TIRE MAKERS: SIGNIFICANT RESEARCH CONCLUSIONS ,] [SOURCE: CORPORATE HOST, JANAURY 2004, MICHELIN PERFORMANCE AND RESPONSIBILITY] Above diagram illustrates organisation of Michelin product lines into different areas of activity, with its own marketing, production and sales force. Special activities such as Digital Maps are handled by VIAMICHELIN and other accessories products in LIFESTYLE. Market segmentation of Michelin has done is as shown below: Targeting is mainly done using three broad strategies: Mass Marketing is way in which instead of analysing the differences of customers want we analyse similarities whichever may be the market segment. According to history of marketing, in early 19 century Coca Cola had adopted this strategy but as of now it had to change. Another example like distilled water manufacturers did not differentiate the market according to needs which still they follow up in some parts of world (for eg. Asia or Africa). They have a common product for all. This strategy is also called as undifferentiated marketing. [Armstrong] Selective Marketing, involves aiming selected product for selected segment of market. This strategy of segmentation is followed for every pocket, purpose and personality. This market coverage strategy results in stronger segment position and higher sales, but note that it also results in increased costs of separate marketing, research, forecasting, promotion, planning, and channel management.[Armstrong] Niche marketing, also called ad concentrated marketing mainly focuses on large share of one or few segments or niche. This strategy mainly helps the organisation to reduce RD concentration areas and expenses as they are focusing on limited set of customers i.e. one . [Armstrong] [Jobber 283,2010] For example, visualize the mass marketing person as standing smack in the middle of a major league park. On the ground, in front of this person, is a large pile of various denominations of currency. The mass marketing person just set this pile of currency on fire. He wants to attract the attention of the seated spectators using the smoke from the burning currency. He has put out the word that smoke from burning currency will clear all eight sinus cavities. Since the ballpark is so huge, by the time the smoke reaches the parks perimeter, it will be severely diluted by the size of the park and the distance from the fire to the spectators. Although the spectators might know about its benefits, the area is so spread out that theyll hardly smell the smoke. The end result will be minimal unless a tremendous amount of currency is set on fire to produce much more smoke. On the other hand, I see a niche marketing person as someone who takes the same pile of dollar bills, goes over to a pre-determined section of the bleachers then sets his pile on fire. He knows, from prior research, that the crowds in that section of the bleachers are interested in clearing their sinuses. Because of the smaller area, they will also be able to strongly smell the burning currency. The niche marketer will have better results using the same amount of money because its impact is targeted.Whether its a baseball field, the printed media or the Internet the results will be the same. That is, its much easier to attract the attention of a smaller crowd that youve identified as being interested in what you have to offer. (Corporate author:http://marketing.about.com/cs/advertising/a/nichevsmass.htm) Positioningis mainly done to locate the product level in market place. This variable involves creating distinct market value by providing competitive advantage. Where is product to be launched, when is to be launched, how to be marketed. This can be done effectively and successfully by implementing strong marketing mix, in which involves providing product and services to customer with differential advantage. Providing additional features, valued images created by advertising, better distribution. [jobber p285,2010] Michelin has laid importance to targeting and positioning in valuable way. They have advertised them using their legendry brand ambassador BIBENDUMto reach their customers. Their advertisements empower their strengths for customer attraction. They have clearly aimed these advertisements to attract their customer who are more focused towards quality, product life, product performance and positive effects, product durability and reliability in weather conditions. MICHELIN products having tag lines on their advertisements as : LASTS UP TO 25% LONGER, ITS TIME TO FIGHT BACK FUEL EFFICIRNT TYRES, THE RIGHT TYRE CHANGES EVERYTHING, Hence, examples of tag lines incorporated by Michelin have added a brand value as well as competitive advantage in existing market.

Global Change Essay -- Environmental Biology Science Essays

Global Change Introduction: Global Change is a new mutli-disciplinary science which seeks to understand the various ways the environment is being altered by man's activities. The mechanisms of change are referred to as anthropogenic forcings and are usually involved with atmospheric alteration or land-use changes. The atmosphere is being altered by the addition of many chemicals including carbon dioxide, oxides of nitrogen, sulfur compounds, halogen compounds and various aerosols. Land-use changes include habitat fragmentation, conversion to agricultural uses and biome conversion from introduced exotic species. As the human population continues to expand it puts increasing pressure on ecosystem services (Cairns, 1996). Ecosystem services are those benefits man derives from the natural world including air and water of a composition which promotes health, soil and nutrients in which to grow food, plants to convert sunlight into energy and an atmosphere which provides livable climate conditions. Global Change rese arch attempts to quantify and understand these processes and how human activities may alter them. Current research programs are being conducted by the National Science Foundation, the United Nations, the International Geosphere-Biosphere Project (Walker, 1994), the World Wildlife Fund for Nature and many other nations and international organizations. Atmospheric Change Global Warming One of the most heated debates on global change is the possibility of global warming. The first hints of global warming came from David Keeling's Mauna Loa Observatory carbon dioxide data which showed repeated yearly fluctuations and a definite upward trend in atmospheric carbon dioxide concentrations (Graedel, 1993). Since then... .../www.lib.utexas.edu:80:/Libs/PCL/Map_collection/ Map_collection.html 7. Sustainable Development http://www.ulb.ac.be/ceese/sustvl.html 8. Environment Today http://enviro.mond.org/ 9. National Biological Survey http://www.im.nbs.gov/ 10. University Corporation for Atmospheric Research http://www.unidata.ucar.edu/ 11. National Climatic Data Center http://www.ncdc.noaa.gov/ncdc.html 12. United Nations International Panel on Climate Change http://www.unep.ch/ipcc/ipcc- O.html 13. Global Change Master Directory http://www.gcmd.gsfc.nasa.gov/ 14. U.S. D.O.E. Carbon Dioxide Information Analysis Center http://cdiac.esd.ornl.gov/ 15. The Nature Conservancy http://www.tnc.org/ 16. EPA Global Warming Page http://www.epa.gov/globalwarming/home.htm 17. United Nations Global Environment Outlook 1997 http://www.grid.unep.ch/geol/

Exam Question and Answer on Market Segmentation

QUESTION AND ANSWER ON MARKET SEGMENTATION Salim Brommer is the Marketing Director of Ashkol Furniture Supplies, a medium-sized company which specializes in manufacturing office furniture. The company makes its products in India, so benefiting from relatively low labour costs. However, it has recently experienced intense competition from suppliers who have even lower cost bases. Salim has decided that his company will benefit if he focuses on those customers who can provide higher profit margins. He has decided to target domestic customers in Europe.Increasingly, private households, particularly those with computers, are converting spare rooms into office-style areas. Additionally there has been a noticeable trend towards working from home. This saves employers incurring the costs of office provision, and also employees save on travel and can also work at times convenient to themselves. However, Ashkol has no experience of dealing with these types of customers. The company now needs to develop a suitable marketing strategy to succeed in this new area and maintain a sustainable competitive advantage.Required: a. Using a suitable model of your choice, develop a marketing approach which Salim might use to enter this new market. b. Explain how Salim could select appropriate target markets and position his products so as to create and sustain competitive advantage. Suggested Answer Salim needs to develop a marketing strategy for entry into the domestic market in Europe. This can be achieved by looking at the factors that make up the marketing mix: product, price, place and promotion. Choosing a marketing mixThe design of the marketing mix should be decided on the basis of management intuition and judgment, together with information provided by market research. Elements in the marketing mix partly act as substitutes for each other and they must be integrated. The product needs to be positioned to appeal to the target customer. For example, Ashkol would struggle to de velop a luxury brand image if they set price at a low, penetration level. Product The physical product needs to be appropriate for the private household market.Office furniture may have a very different style to household furniture, so a different approach may need to be taken to the design of the product in order to make it appealing for the domestic buyer. A customer will only buy one of Salim’s products if they get a better deal from buying it than from buying any of the alternatives. This highlights that the nature of the products in the new range will need to meet the demands of the new target market. Areas to consider here are design (size, shape) and features. For example, it may need to be smaller and made of better quality material.The space available in domestic accommodation is likely to be quite restricted, so some standard items may not sell well simply because they are too large. Multi-purpose items, such as desks that incorporate filing drawers and PC monitor s tands may be required. Place Place deals with how the product is distributed, and how it reaches its customers. Establishing a suitable distribution system is going to be one of Salim’s largest tasks. His products are bulky and will therefore have to be transported by ship from India to Europe, probably in freight containers, which will impose a minimum economic scale of shipment.Distribution Channels Serious consideration will have to be given to how customers will be able to view, order and receive delivery of the products. Furniture showrooms are necessarily large areas and need to be in areas where customers will be attracted. Even if selling is by direct mail or over the Internet, there will be probably have to be a warehouse to receive bulk shipments from India, break them down and dispatch individual orders. All this has major cost implications perhaps offsetting the cost savings from cheaper labour.These considerations alone may push Salim towards a co-operative ventu re with a European agent who knows the market and is prepared to take on the selling and distribution task. Promotion involves arousing attention, generating interest, inspiring desire and initiating action. Marketing communication involved in this could be advertising, public relations, direct selling or sales promotion. A furniture showroom would be part of this but a wider approach will be needed. The target market is people working from home and the promotional methods used should be appropriate to this market.Types of promotion * Direct promotion via mailing lists may be appropriate, although because Salim has no experience in this market, he would probably have to buy the list which may make this an expensive option. * There are numerous home style magazines in which adverts can be placed. * The Internet is a vital part of the life of people working from home and its potential for promotion should be fully utilized, perhaps by setting up a dedicated website. Organising and des igning the marketing communication effort will almost certainly require input from someone familiar with the European market.Price is the final element of the marketing mix and is an important signal to customers about the product. It is important that the price should be competitive so Salim should investigate the prices being charged by competitors who have similar product ranges. Price should also indicate the quality of the product so Salim will need to decide if he wants to produce a deluxe range or a more basic model. Discounts and payment terms need to be considered as a potential way of attracting customers especially in the initial start up phase of the new product line. Part (b)Because of limited resources, competition and large markets, organisations are not usually able to sell with equal efficiency and success to every market segment. It is necessary to select target markets. A target market is a particularly attractive segment that will be served with a distinct market ing mix. While Salim’s products may have some application for commercial users, he intends to sell then to customers, who will view them as shopping goods. These goods have a higher unit value than convenience goods and are bought less frequently, usually after some thought and consideration have been expended.Salim should try to specify the segment of the customer market into which he wishes to sell his products with some care, since this will influence important decisions about all the elements of the marketing mix, including such things as product design, marketing communications, price and distribution methods. Kotler identified six steps: Step 1- Identify segmentation variables and segment the market Step 2- Develop segment profiles Steps 1 and 2 are in segmentation Step 3- Evaluate that attractiveness of each segment Step 4- Select the target segment(s)Steps 3 and 4 are in targeting Step 5- Identify positioning concepts for each target segment Step 6 – Select dev elop and communicate the chosen concept Steps 5 and 6 are in positioning Segmentation variables fall into a small number of categories. Geographical segmentation is very simple, but can usefully be combined with socio-demographic segmentation. Psychographic segmentation is not based on objective data so much as how people see themselves and their subjective feelings and attitudes towards a particular product or service, or towards life in general.The behavioural approach segments buyers into groups based on their attitudes to and use of the product, and the benefits they expect to receive. Both of these methods are most useful for convenience goods and are not, therefore likely to be very useful to Salim. Probably, the best segmentation approach for Salim is socio-demographic segmentation, which is based on social, economic and demographic variables such as education, income, occupation, family size and social class.Much work has already been done on this approach, in the ACORN syst em, for example, and Salim would be able to buy in the basic information he needs. Segment Validity A market segment will only be valid if it is worth designing and developing a unique marketing mix for that specific segment. Salim will have to be sure of several things about his chosen target market: Is it large enough to be profitable? Does this segment respond differently in the marketing mix than another segment? Can he reach the potential customers? Can the segment be reached profitably?Is the segment stable enough to justify resources being spent on it? Will it enable him to build on the company’s strengths? Internal Analysis It is important to assess company strengths when evaluating attractiveness and targeting a market. This can help determine the appropriate strategy; because once the attractiveness of each identified segment has been assessed it can be considered along with relative strengths to determine the potential advantages the organization would have. In thi s way, preferred segments can be targeted. Product PositioningIt is unlikely that Salim will be able to identify a market segment where there is no direct competitor, so it will be necessary to position the product line in such a way as to create of some form of product differentiation. The aim is to make the customer perceive the product as different from its competitors. An aid to this is to try to identify gaps in the market by considering the mix of the product attributes such as price, applications, users, occasions for use and specific aspects of quality may be drawn to refine knowledge of product position.

Do Creationism and Intelligent Design Have a Place in the...

Surveys show that fifty percent of adults in Turkey, forty percent in the USA and fifteen percent in the UK reject the theory of evolution and believe that life on Earth came into existence as described in the religious texts (Jones and Reiss, 2007; Miller; Scott and Okamoto, 2006; Lawes, 2009). President G. W. Bush commented as follow: Both sides ought to be taught properly...so people can understand what the debate is about....Part of education is to expose people to different schools of thoughts....You’re asking me whether or not people ought to be exposed to different ideas, and the answer is yes (Baker and Slevin, 2005). However other views have been reported in the literature. Pennock (2007: 72) summarizes his position as†¦show more content†¦In 2006, the organisation â€Å"Truth in Science† (2006) sent a free resource pack to the Head of Science in every UK secondary school and every sixth form college. â€Å"The resource pack aimed to describe and criticise Darwin’s theory of evolution on a scientific basis and suggests that the living world is intelligently designed†. At about the same time, The Atlas of Creation was published (Yahya, 2007) and widely distributed to scientists and educators around the world. These events resulted in the publication of literature examining creationism and intelligent design (Jones and Reiss, 2007; Allgaier, 2008; Allgaier, 2010; Hokayem and BouJaoude, 2008; Williams, 2008; Alexakos, 2009). Creationism and intelligent design seem to be on the increase (Graebsch and Schiermeier, 2006; Chinsamy and Plagà ¡nyi, 2007; Mercer, 2007; Kutsch era, 2008) and there are more countries in which schools are facing the controversy over evolution and creationism. However, the UK is the only country that has produced explicit guidance on the issues of creationism or intelligent design in the science classroom. In summer 2007, the DCSF published â€Å"Guidance on Creationism and Intelligent Design†. The report points out that the use of the word ‘theory’ in science can be misleading as it differs from the everyday meaning. In science the term is used when there is substantial evidence to support it. The Guidance goes on to state: Creationism and Intelligent Design are sometimesShow MoreRelatedThe Debate of Orgin: Creationsim versus Evolutionism992 Words   |  4 Pagesmystical being, this Intelligent Designer, went on. He made the sun and the moon, the sea and the lands, and all the beasts of the planet. Then, he concluded with man. All this creation in 6 short days. Everything that we know, everything that w e are, is supposedly derived from this short span of mass design. However, this information is quite contradictory to what modern science tells us. And that, in and of itself, is the essence of the nationwide debate. Should Creationism, or as it is sometimesRead MoreCreationism Vs Intelligent Design Creationism1474 Words   |  6 Pageswhether creationism and intelligent design are valid alternative theories that should be embodied within the curriculum of science classes. ‘Through local school boards, sympathetic politicians, and well-funded organizations, a strong movement has developed to encourage the teaching of the latest incarnation of creationism—intelligent design—as a scientifically credible theory alongside evolution in science classes.’ Creationism is the rejection of evolution in favor of supernatural design (PennockRead MoreThe Theory Of Evolution Or Intelligent Design1677 Words   |  7 PagesThe origin of life may seem to be shrouded in m ystery, but in modern America two main theories have come to dominate as the explanation; either the theory of evolution or Intelligent Design. The theory of evolution was first published by Charles Darwin, a famous figure who is just as controversial in modern society as he was in his own time. He introduced the public to the theory of evolution in his book On the Origin of Species, where he proposed that new species evolve from older ones throughRead MoreInterrupt Science Essay802 Words   |  4 PagesIt is discouraged by the AAR to use guest speakers unless they have training or background in religious studies (Moore, 2010 p.23). Although this guide is written for the study of religious traditions, it could apply to the creation, evolution, and intelligent designs debate because if the wrong speaker is chosen, the students may only see a small representation of likely one side of the argument. It is suggested in this case to have them watch a debate, where they could see two or mare perspectivesRead MorePolitics Of The Polarized Classroom Essay1666 Words   |  7 PagesPolitics of the Polarized Classroom A Popular Trope By now, one must have already heard or read about the story of a young man standing up to his professor in philosophy class, the latter being a self-professed atheist. Simply put, the professor claimed that it was stupid to believe in God because there was no empirical proof of God. The young man, however, wittily retorts that since the class really had no empirical proof of the professor’s brain, then they really had no business believing him.Read MoreEssay on Should Intelligent Design be Taught in Public Schools?1665 Words   |  7 Pagesscientific community. Over 150 years later, the majority of scientists have come to a consensus in agreement with this theory, citing evidence in newer scientific research. In an average high school biology classroom, one may imagine an instructor that has devoted much of his life to science and a predominantly Christian class of about twenty-five students. On the topic of evolution, one of the students might ask, â€Å"Why would God have taken the long route by creating us through billion years of evolutionRead MoreCreationism: The Center of Our Universe and Life Essay examples1605 Words   |  7 PagesBible is also on almost every critics top ten list of books that should be read. So how can the world’s most popular book be wrong? Many who have read the Bible believe that only through the power of God life began upon the Earth. There are many people who do not believe in the theory of evolution and instead believe in the power of divine creationism. Creationism is a belief that Deity or God created all life and intelligence in the universe and upon the earth. Based on the biblical account, â€Å"In theRead MoreScience Of Biology And The Greatest Conflict1316 Words   |  6 Pagesbegin? Intelligent Design is yet another challenger to creationism and evolution as its proponents believe that it has the best answer to the dilemma of origination. The conflict began because of the science of biology and the need to educate young men and women. The great question that everyone wants to know is where do we come from. One must also be mindful that there are no special school board meetings held or court cases to keep young students from studying Greek mythology. We have allowedRead More The Role of Religion in Elementary Secondary Education Essay1540 Words   |  7 Pagesanothers. â€Å"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof.† â€Å"With those words, in the First Amendment to the Constitution, the fledgling United States of America became the first nation to place into law the notion that religious beliefs were a private matter for individuals who had the legal right to freedom of conscience, and that no government had the right or authority to dictate what religious opinions people shall or shall not hold.†1Read MoreReligion and Science in the Classroom Essay1850 Words   |  8 Pagesattack (Peshkin 46). Christianity groups want creationism to be taught along with evolution.This is a problem because creationism, which is currently being disguised as Intelligent Design,is not a science. â€Å"Given the wide variety of religious views about creation, there are simply not two sides to be compared and in any case these views are not science and do not belong in a science classroom† (Verma 206). Supporters of creationism in the classroom say since evolution is a flawed theory, it cannot

Knowledge On Blood Pressure And Workout Plan - Free Essay Example

Sample details Pages: 2 Words: 651 Downloads: 2 Date added: 2019/04/15 Category Sports Essay Level High school Tags: Fitness Essay Did you like this example? Systolic(top number)pressure as defined in the text would be the aspect of a blood pressure reading which indicates the maximum arterial pressure occurring during contraction of the left ventricle of the heart (Hatfield, 2018, p.398). Diastolic (bottom number) pressure as defined in the text is the pressure exerted on the walls of the blood vessels during the refilling of the heart (Hatfield, 2018, p.398). Many factors can influence blood pressure ranges. If you have a client who meets the criteria of a smoker, has high cholesterol, has diabetes, or takes certain medications(Mayo Clinic, 2018) then you will have to take that into consideration when developing their work out plan. It is important from the start to build that rapport with your client so you are on the same page with their health background. Lacy(myself) Blood pressure is 128/88. The systolic is 128 and the diastolic is 88. I am 32 years old and work out five to six days a week. I have moderate stress in the workplace. My workout consists of thirty minutes of cardio on the treadmill or elliptical, then I target a specific muscle group each day for my strength training rotation. According to my systole and diastole range I can conclude that my systolic is in the normal range, but my diastolic is in the high normal range. Another variable that comes into play is that I take a blood pressure medicine daily and that keeps m e at a consistent level. Typically I run 128/82 on a day I have worked out for an hour and a half, then before bedtime, my numbers change to 110/76 so they fall in the optimal level. Don’t waste time! Our writers will create an original "Knowledge On Blood Pressure And Workout Plan" essay for you Create order My co-worker Kim has given me permission to use her name for this study. Shehas a blood pressure reading of 98/70. The systolic reading is 98 and the diastolic at 70 to where she would fall into the level of optimal. She is 45 years old and has high stress as a single mom. Her workouts are considered therapeutic for heras she goes to the YMCA three to four days a week. She does not take blood pressure medicine. Her workout consists of thirty minutes on the elliptical at a pace of 4-5 mph, then she changes up the pace and walks at a pace 3 for two minutes. She then also targets a specific muscle group, and some days if she has time she will use free weights to switch up from the machine routine (Reuter, 2018). A correlation I have with Kim is how similar our workout routines match up. We both agree that targeting different muscle groups on different days is a healthy routine so we can focus on that particular area on the body. We also agree that cardio is a good way to start our workouts and help loosen our bodies as a warm-up so we can reduce the chance of pulling a muscle. I did find it interesting that I am on a blood pressure medicine and have moderate stress, and Kim takes no blood pressure medicine but has high stress levels. I can see how hereditary traits can also play a role as high blood pressure runs on both sides of my family, and Kims family does not have a history of blood pressure issues. Having knowledge on blood pressure will help me as a personal trainer as it will help me develop a workout plan for clients who have this as part of their health background. I will be able to construct a workout specifically to where I am taking into consideration their limitations and help instruct them on the importance of listening to their body. I would help educate them that if they arenew to exercising, begin slowly and incrementally increase the length and intensity of their workouts (Sullivan, 2014). I would also have them monitor there blood pressure readings and make sure they have consulted with their primary care doctor before starting a workout regime.

Roaring Dragon Hotel Good Management Qualities - 1354 Words

Managerial Communication Skills Roaring Dragon Hotel: Good Management Qualities Ranjith Anchuri (Student Id: ranchu8018) Sullivan University Executive Summary This proposal explains a thorough analysis on the good management qualities of organization. Major issue in the organization was the conflicts between management and their employees, which can be solved to get better performance and profits. These conflicts occur between management and employees are due to many reasons like cultural conflicts, inadequate training, and lack of understanding and strict management policies. Roaring Dragon Hotel (RDH) was state owned hotel in southern part of China and guanxi was integral part of RDH and its business. RDH was facing a strong competition from its competitors who had more westernized corporate oriented culture. The major issues of RDH management responsibilities are understating the different culture; employees, customers, market trends and effectively executing the good management qualities are addressed in the proposal. By understanding and adopting to the different cultures is the new way to develop management skills effectively is sugg ested. This method eliminates any unwanted miscommunications within the team and provides a platform to understand the how employee works in different cultures and thereby increasing the productivity of the organization.Show MoreRelatedThe Downfall Of Roaring Dragon Hotel774 Words   |  4 Pages The Roaring Dragon Hotel Ravi Kolawar Sullivan University MGT 510 Executive Summary This case study describes the downfall of Roaring Dragon Hotel (RDH) when it handed over to Hotel International (HI), is a well known for its brand name and that failed to make the Roaring Dragon Hotel become a five star hotel due to lack of communication and some other reasons(Grainger, 2008). Failed to maintain good relationship with employees, customers Read MoreRoaring Dragon Hotel Proposal1323 Words   |  6 Pagesï » ¿ Cross Cultural Communication Problems and Solutions: Roaring Dragon Hotel Executive Summary This proposal draws the clear picture of the reasons behind the downfall of the very popular ancient hospitality organization with the 60 years of glorious history of The Roaring Dragon Hotel (RDH). This proposal helps to find out the factor which causes the RDH to lose all the customer popularity and decrease the revenue in the competitive market. The main concerning points behind this miserable downfallRead MoreA Brief Note On The Roaring Dragon Hotel1517 Words   |  7 Pages The Roaring Dragon Hotel An effective Study to Improve Intercultural Communications Tejaswi Ananth Suryadevara Sullivan University Managerial Communication Skills (MGT 510) Executive Summary This proposition is a framework for building viable interchanges and having social mindfulness among intercultural gatherings. As, on account of the Roaring Dragon Hotel absence of successful intercultural correspondence is distinguished as one of the prime explanations behind it to endRead MoreA Report On The Roaring Dragon Hotel1443 Words   |  6 Pagesassists the business to remain intact in the market place through giving a paint of a business which despite its popularity faced a downfall after the new weaker management could not improve the profit as well as the quality standards of the hotel. 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One should sacrifice certain stubborn principleRead MoreRoaring Dragon Hotel15212 Words   |  61 Pages(ACESA) Guanxi Neglect at the Roaring Dragon in South-west China: The demise of an International Management Contract Stephen Grainger1 University of Western Australia ‘guanxi neglect – neglecting opportunities to show respect towards guanxi relationships’ Abstract This paper introduces the concept of guanxi neglect through a case study that describes the takeover of a formerly Chinese managed hotel by a western based, international hotel management company. Specifically, it covers theRead MoreAnalysis Of The Roaring Dragon Hotel 1063 Words   |  5 Pagesby providing an example of how Hotel international failed in building Roaring Dragon Hotel reputation back by ignoring the importance of cultural adaption (Guanxi Connections in this case). In addition, business should implement new methodologies considering existing methodologies unlike redundancy of employees with Guanxi connections losing its base on which the company is built. Failure to adapt culturally and keep the connections (Guanxi) based on which the Hotel was built which in turn led toRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesintriguing endeavor through the decades. Still, it is always difficult to abandon interesting cases that have stimulated student discussions and provoked useful insights, but newer case possibilities are ever contesting for inclusion. Examples of good and bad handling of problems and opportunities are forever emerging. But sometimes we bring back an oldie, and with updating, gain a new perspective. For new users, I hope the book will meet your full expectations and be an effective instructional

Delivering Employability Skills Essay Example For Students

Delivering Employability Skills Essay Review your own strengths and weaknesses in his context, identifying areas for personal development and suggesting how you could improve your practice (2. 1, 6. 2). Explain and justify the need to continually update your own knowledge and skills to reflect the changing sector and job market requirements. (6. 1) Part 3: Describe and evaluate a range Of appropriate creative and constructive feedback techniques that underpin persuasive employability skills training (2. 2, (Write approve. 000 1500 words) Assignment guidance part 1: You should include a definition of employability skills and give some examples, such as communication and interpersonal skills: problem solving skills; using own initiative and being self-motivated; working under pressure and to deadlines; organizational skills; team working; ability to learn and adapt; innumeracy; valuing diversity and difference; negotiation skills. You could contrast these with employment skills, giving a definition and some relevant examp les such as, what makes effective C.v.; effective applications; forms and supporting letters; interview techniques; relevant experience. What do you think might be he advantages and disadvantages of each of these two types of training given the current economic situation? Part 2: Next you need to talk about the different skills a teacher needs to enable them to deliver employability effectively, such as knowledge and understanding of different employability skills; active listening; questioning skills; building rapport; giving clear and constructive feedback and showing empathy. What skills and personal qualities do you think you have that would help you to deliver employability as part of your specialist area? For example, consistency, diplomacy, efficiency. Enthusiasm, flexibility, honesty, ability to lead and motivate, observant, patience, persistence, responsiveness, sincerity. Why might they be useful? What competencies do you think you have? Poor example, effective planning and preparation, ability to set SMART targets, ability to use a range of teaching and learning methods, resources and assessment activities to engage and motivate learners, ability to monitor and record progress towards identified targets, ability to evaluate own delivery and identify areas for improvement. Continuing Professional Development (CUP) is a vital part of delivering employability skills in any vocational area. Discuss Why it is so important to ensure that you keep up with changes in policy, practice and legislation. Part 3: Describe, discuss and evaluate the effectiveness of at least 4 creative, constructive feedback techniques such as the 3 + 2 (3 positives and 2 areas for improvement), SEC (example, effect, change / congratulate), BEEF (behavior, example, effect, future) and BOOST (balanced, observed, objective, specific, Emily), or any other models that you are aware of, What are they?